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reWear it
Copenhagen, Denmark | 2019-22 | Co-Founder
reWear it was Denmark’s first fashion rental app, built to make circular fashion easy, social and accessible. Launched as a prototype in 2021, the platform connected women looking to rent and lend clothing, and was selected by Accelerate / Beyond Beta, one of the leading startup accelerators in the Nordics. It was also nominated for the SDG Tech Awards for its innovation in green tech.
Conceived in 2019 as an “Airbnb for clothes,” the project tackled the real-life challenges of building a purpose-driven startup abroad. I co-founded reWear it and spent over a year living in Copenhagen under a Danish Startup Visa to lead the initiative. During that time, I oversaw product development, creative direction and marketing, while designing every visual touchpoint — from brand identity to social content and investor decks.
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