HEAD OF CREATIVE
SENIOR
STRATEGIC
ART DIRECTOR
WAYS OF WORKING
CREATIVE LEADERSHIP IN VISUAL NARRATIVES
I develop strategic visual narratives that turn ideas into culture-defining campaigns. Drawing on my experience in creative leadership, I bring together multidisciplinary teams to deliver work where strategy meets creativity.
Culture-Driven Digital Campaigns
Passionate about the intersection of innovation, aesthetics, and emerging technologies, I bring expertise in large-scale digital projects, photoshoots, and influencer activations, with experience in high-intensity, fast-paced environments.
AI-Driven Image Creation & Prompt Crafting
With a background in fashion, beauty, and tech, I’ve been working with AI image-generation tools over time, exploring platforms and pushing creative boundaries. As a prompt architect and visual AI artist, I aim to get the most out of each tool with originality and intention.
A glimpse into the brands and campaigns I've led.
SELECTED WORKS
Founded and led reWear it, Denmark's first fashion rental mobile app for women to rent and lend clothing.
Led the art direction for Stefanini’s 2023 campaign—entirely created with AI—marking a key milestone in my journey with artificial intelligence and visual experimentation.
Develop innovative and socially impactful campaigns for digital platforms + manage and mentor a team of creatives, ensuring excellence in campaign execution and alignment with the brand’s pioneering vision.
Develop visual concepts and assets using AI, combining creative direction with deep prompt experimentation.
Led the creative strategy in Grapa’s winning pitch for Adidas, crafting a Gen Z-focused activation for Lollapalooza Brasil and shaping their culture marketing approach.
Co-led the concept for Riachuelo’s 2024 Olympic campaign, spotlighting the craftsmanship of Seridó embroiderers through powerful, visually-led storytelling.
Founded and ran an independent fashion label (2018–2022), combining brand building, production, and visual storytelling with over 2,500 pieces sold.
Developed the visual concept for Puma’s 2017 Fenty launch, blending opulence and historical elegance in a Marie Antoinette-inspired event experience. (agency: Hood.cx)
Lead the creative team behind product launch campaigns for O Boticário, overseeing strategy and execution for one of Brazil’s most iconic beauty brands. (agency: w3haus)
3 THINGS YOU WON'T FIND IN MY RESUME
THE POETRY OF PHYSICS
It’s obvious that I love literature and poetry—I work in communication, after all. But what really fascinates me is where poetry meets science. My favorite author, physicist Carlo Rovelli, writes about the cosmos with the same beauty as a poet. I’m deeply passionate about astrophysics, relativity, and the vast mysteries of the universe, always looking at them through both a scientific and artistic lens.
Copenhagen: A City That Thinks in Design
Copenhagen isn’t just a city I lived in or where I founded a startup—it’s my favorite place in the world. Beyond its cultural and social aspects, what truly inspires me is how design is seamlessly woven into everyday life. Danish architecture and design thinking, from Bjarke Ingels to large-scale artists like Olafur Eliasson, constantly shape how I see creativity and innovation.
Futures That Put People First
I love thinking ahead, spotting emerging behaviors, and envisioning what’s next. Futurism, for me, isn’t just about technology—it’s about people. I’m always studying how innovation can create better, more sustainable futures, keeping human experience at the center of every solution. Even when my work isn’t explicitly about the future, my curiosity is always there, shaping new ideas.
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Visual Research
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
Collages & Photoshoots
MORE BRANDS I HAVE WORKED WITH
© 2025 by Yasmin Matos
At the end of 2021, Grapa was invited to present its pitch project to Adidas, securing its position as the sports brand's new culture marketing agency.
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360° Marketing Campaign of Riachuelo, the Official Fashion Brand of Team Brazil, at the Paris 2024 Olympics.
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Co-founded and led reWear it, Denmark's pioneering fashion rental app, from concept to successful launch. Managed all aspects of visual design, business development, and secured Danish Startup Visa for on-site project oversight in Copenhagen.
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Transformed Stefanini's AI expertise into captivating visuals, positioning them as industry leaders. A dynamic campaign content merging realism with innovation.
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As a freelance Art Director for Hood.cx in 2017, I contributed to two impactful projects with Puma and Puma Fenty.
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Launched Yasmin Matos Studios in 2018 with a debut collection of 50 designs, executing influencer collaborations and editorial campaigns. Successfully revived the brand in 2022 after a hiatus, receiving acclaim for quality and aesthetic.