I'm Yasmin Matos, a Brazilian creative director and art lead based in São Paulo, working across campaigns, visuals and AI-generated experiences. Over the past years, I’ve shaped work for brands like O Boticário, Adidas, Puma, and Majid Al Futtaim — blending concept, craft and cultural relevance.
Currently, I lead the creative front for O Boticário’s launch campaigns, mentor a team creatives, and explore how tools like AI can expand our visual language and workflows.
A bit more, beyond the projects:
Design-first Mindset
I started in design, and that foundation still drives how I think - solving real problems, not just dressing them up.
Multidisciplinary Thinking
I’m both highly analytical and creative — two traits that coexist, not compete. This dual mindset lets me shift comfortably between aesthetic vision, strategic logic and structured execution.
Builder Spirit
I love turning ideas into action. I’ve launched projects in new countries, built workflows from scratch and made things happen with whatever tools I had.
Emotionally Invested
I care deeply about what I create, not just how it looks, but how it makes people feel. I believe creative work should move, connect and stay with people beyond the scroll.
Visual Clarity Matters
Beautiful things should also make sense. Aesthetics, to me, are a form of care and communication.
Curious by Nature
New tools, new paths, new formats. Curiosity keeps me growing and that’s what keeps the work evolving too.