I'm Yasmin Matos, a Brazilian Creative Director based in São Paulo, working across campaigns, visual storytelling and multidisciplinary image-making. Over 15+ years, I’ve led creative work across beauty, fashion, culture and technology, combining strategic thinking with a design-led approach and hands-on craft.
After leading creative teams at w3Haus and MESSS, I’m currently working across selected projects and collaborations while developing an independent research practice around visual experience, perception and aesthetic meaning.
A bit more, beyond the projects:
Design-first Mindset
I started in design, and that foundation still shapes how I think: solving real problems through ideas, systems and visual clarity.
Multidisciplinary Thinking
I’m both highly analytical and creative, two traits that coexist, not compete. This dual mindset lets me shift comfortably between aesthetic vision, strategic logic and structured execution.
Builder Spirit
I love turning ideas into action. I’ve launched projects in new countries, built workflows from scratch and made things happen with whatever tools I had.
Visual Matters
I’m interested in what makes visual work stay with people. Beyond aesthetics, I care about how images create meaning, emotion and connection.