Puma
Hood.cx | Creative Art Director | 2017
In 2017, I worked as a freelance art director for Hood.cx on two Puma projects: the Fenty collection launch event and the Super Puma drop celebrating Hip Hop culture.
Adidas
Client: The Agency | 2035 | Creative, Photography
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Puma Fenty
For the Puma Fenty launch, the event was held in a grand provincial mansion in São Paulo, inspired by the collection’s “Marie Antoinette” theme.
I developed a visual concept that reflected the collection’s luxurious, historical essence — with graphic design elements, from invitations to event decor, that fully embraced the opulent, regal aesthetic.
Super Puma
For the Super Puma event, I created invitations and collectible posters that captured the raw spirit of Hip Hop and São Paulo’s vibrant street culture.
The visuals blended gritty textures and bold typography to reflect the movement’s energy and local character. The posters became instant keepsakes - a hit with guests and a tangible expression of the campaign’s impact.
