Mistura Natura at Rock in Rio

Natura | 2026 | Art Direction & AI Production

A series of seven films created for Natura’s presence at Rock in Rio 2026, shown on the Sunset Stage’s big screen alongside live footage captured each day. Guided by the “Mistura Natura” concept, the films brought beauty and music together through art direction and AI-powered visual production, each reflecting the mood of its festival day.

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The brief called for playful, surreal films that expressed “Mistura Natura” through unexpected product combinations and oversized scale.

Building on that direction, I reworked the scripts and conceived the imagery for each film, defining how products, settings and movement would come together before bringing the scenes to life through AI.

Seven days, seven moods.

Each script and film was crafted around the music, audience and energy of its festival day. The first step was defining the visual direction, using references to establish the colour palette, textures, lighting and set design for each film.

September 5: Metal energy
Metallic textures, bold eyeliner and dramatic lighting reflected the day’s heavier mood.

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September 11: K-pop universe
Pastel tones, iridescent textures and floating stars captured the playful, dreamy side of K-pop.

From storyboard to motion

The storyboard was the key client approval stage, aligning the script, product selection and visual direction before animation. Adjustments were made at this stage; once approved, the frames became the foundation for video generation.

Final Details

After video generation, motion tracking and compositing were used to refine labels and packaging details, keeping corrections aligned with the products as they moved through each scene.

The final films

Watch the seven final films below, one for each day of Rock in Rio. On the Sunset Stage screen, each film opened a longer video that continued with footage captured that day at Backstage Natura, connecting the imagined product worlds to the brand’s on-site experience.