Yasmin Matos Creative Direction, AI
& Strategic Innovation

I’m driven by the belief that beautiful aesthetics can transform the way people experience the world. For brands, I design visual narratives that inspire trust and build emotional connections.

More About Me

What I do

Creative Direction in Visual Narratives

Culture-Driven Digital Campaigns

Exploratory Creative Processes (AI-Integrated)

Selected Work
Scroll down to see some of my key creative projects.

o Boticário
w3haus | Head of Creative

Creative leadership behind launch campaigns for Brazil’s most loved beauty brand.

Led culturally aligned concepts and content strategies designed to elevate brand storytelling and spark conversation across platforms.

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Beat That (2025)
Majid Al Futtaim | Emirates NBD

AI-crafted visual library for a nationwide campaign across the UAE.

40 unique consumer profiles brought to life through a custom creative process combining visual strategy and several generative tools.

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reWear it
Copenhagen, DK (2020-22)

Co-founded and led the creative vision for Denmark’s first fashion rental app.

Built a brand and product from scratch, blending sustainability, tech and design into a platform that earned recognition from top Nordic accelerators.

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Adidas (2022)

Led the creative strategy in the winning pitch that positioned Grapa as Adidas’ culture marketing agency in Brazil.

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Puma (2017)

Freelance art director on two Puma launches in collaboration with Hood.cx, including Rihanna’s Fenty collection and Super Puma.

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Riachuelo (2024)

Led the art direction for Riachuelo’s Olympic campaign, blending sustainability, culture and national pride into striking visuals.

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/imagine
Stefanini Group (2023)

A campaign created to position global tech group Stefanini as a leader in AI, using five real-world case studies to connect innovation with credibility.

See Work