Yasmin Matos
Creative Direction,
Strategy & Craft

I work across creative direction, art direction and visual storytelling, bringing together strategic thinking, AI tools and multidisciplinary craft to create culturally relevant work across campaigns.

More About Me

What I do

Creative Direction &
Art Direction

Culture-led Campaigns & Brand Storytelling

Visual Development & Multidisciplinary Craft

AVAILABLE FOR PROJECTS & ONGOING COLLABORATIONS

Selected Work

o Boticário
w3haus | Head of Creative

Creative leadership behind launch campaigns for Brazil’s most loved beauty brand.

Led culturally aligned concepts and content strategies designed to elevate brand storytelling and spark conversation across platforms.

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Beat That (2025)
Majid Al Futtaim | Emirates NBD

Visual library AI-crafted for the launch of the SHARE Credit Card across the UAE.

45 consumer profiles developed through a custom image-making workflow combining art direction, generative tools and hands-on refinement.

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reWear it
Copenhagen, DK (2019-22)

Co-founded and led the creative vision for Denmark’s first fashion rental app.

Built a brand and product from scratch, blending sustainability, tech and design into a platform that earned recognition from top Nordic accelerators.

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Adidas (2022)

Led the creative strategy in the winning pitch that positioned Grapa as Adidas’ culture marketing agency in Brazil.

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Puma (2017)

Freelance art director on two Puma launches in collaboration with Hood.cx, including Rihanna’s Fenty collection and Super Puma.

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Riachuelo (2024)

Led the art direction for Riachuelo’s Olympic campaign, blending sustainability, culture and national pride into striking visuals.

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/imagine
Stefanini Group (2023)

A campaign created to position global tech group Stefanini as a leader in AI, using five real-world case studies to connect innovation with credibility.

See Work