Yasmin Matos Studios
AGENCY
Personal Project
CATEGORY
Creative Direction, Art Direction, Business Management, Fashion
BRIEF
In 2018, I launched Yasmin Matos Studios, a clothing brand with a debut collection of 50 designs, featuring influencer collaborations, a launch event, and an editorial campaign where I served as creative director. Responsible for all communication materials, product development, and business management.
Starting from scratch to create and produce garments internally posed significant challenges. Despite this, I successfully sold over 2500 pieces of clothing, executed three editorial campaigns, and received acclaim for the brand's quality and minimalist yet chic aesthetic.
OUR CHALLENGE
Launched a second collection in 2019 before a hiatus in late 2019. Successfully revived the brand with a new collection in 2022, receiving praise for quality and aesthetic. Despite challenges, building a well-received brand from scratch was immensely satisfying.
RESULT
